Y7 · Module 2 · Premium preview
31 min studio lesson · AI + YouTube
Study competitors without copying
Analyse audience promises and format patterns while protecting originality.


Create a competitive landscape that identifies gaps, conventions and your original contribution.
Premium studio · full lesson unlocks with membershipY7 syllabus preview
Know exactly what you will build.
Competitor research should reveal viewer expectations and underserved questions—not supply templates to steal.
- 01Select ten channels serving the same viewer situation.
- 02Sample representative and breakout videos.
- 03Record format, promise, proof, packaging and audience response.
- 04Identify repeated gaps and overused conventions.
- 05Write an originality statement for your pilot.
Portfolio proofA competitor pattern table and originality statement.
