Y13 · Module 4 · Premium preview
25 min studio lesson · AI + YouTube
Generate ideas without becoming generic
Use AI for range, then use judgement for relevance and originality.


Create and score a diverse idea bank grounded in audience evidence and creator assets.
Premium studio · full lesson unlocks with membershipY13 syllabus preview
Know exactly what you will build.
Idea generation should recombine verified audience tensions, formats and your original assets.
- 01Choose one audience tension from your question bank.
- 02Generate ideas across six different formats.
- 03Remove ideas without evidence or original contribution.
- 04Score promise, proof, visual potential and feasibility.
- 05Develop the top three into mini-briefs.
Portfolio proofA scored idea bank with three production candidates.
